The Clubhouse has taken the world by storm, and there are very distinct reasons why. Today, we examine why Clubhouse has gained its sudden growth and how you can implement them in your own business. Without further ado, let’s get this party started.

Marketing:

 Clubhouse, ever since its inception, has been an invite-only thing. This created an aura and hype around it, I mean massive hype. The first to get ins were mostly Celebrities like Elon Musk, Kanya West, Drake and so on; that is bound to get attention. Credit where credit’s due, we must acknowledge the Clubhouse team being able to convince such personalities to a relatively untested product.

 So, what does it mean to you and me?? We definitely can’t get hold of Elon Musk. But what we can do is market the product better. Since the rise of Google and Facebook, marketing has become accessible to everyone; everyone and their pet with a credit card and advertise anything. This has flooded the market and filled it a lot of noise. So, for you to stand out, simply paying Google and Facebook isn’t enough. Strategize better, see the “social personalities” in your niche, collaborate with them. If there are none, be one.

Exclusivity:

Touched a bit in the first point, Clubhouse was “invite only” so as to say Exclusive Club, where only certain people can get in. This creates scarcity in the market, thus creating hype and buzz around it.

 You can do it too, create a discover server where only fans can join, pun definitely intended. That way, you can provide better and exclusive deals to a minimal number of people, which then tweet and share to the world about. If that seems absurd, you can use the good ol’ flash sale; it’s also a prime example of exclusivity. Exclusivity has a hidden but meaningful lesson in it that everyone must see. You should always narrow down the market and expand it later; that way, you can provide laser attention to the needs and desires of the market and gain their trust.

Innovation:

 All in all, if there’s one thing you take away from this article, then this must be it. The Clubhouse has shown that it’s never too ambitious or too late to question the status quo or go against the norm. Like how Clubhouse has managed to enter into a saturated social media market, you can, too, whatever be the market. And it also shows that innovation doesn’t have to be groundbreaking. As a famous quote by co-founder of MTV states, “Innovation is taking two things that exist and putting them together in a new way.” It’s an innovation if it helps at least a person help fulfil their needs, be it you, me or anybody.